Prepared for OneBlood

Every donor
has a story.
Tell it.

Studio-grade video built for push notifications, SMS, and social. Donor stories, shortage alerts, and educational content that lands on a phone and moves people to act. No film crews. No scheduling. Delivered in days.

Let's talk

You have the donors.
You need the content.

Your team already has the push notifications, the geolocation, the eligibility reminders. The delivery pipeline works. What's missing is the content that goes through it. Compelling, human, mobile-first video that lands on a phone and moves someone to act.

You have testimonial videos on the website. They're just not curated, not prioritized, not built for the way people actually consume content today. Here's what we'd make instead, studio-grade donor stories and shortage alerts, produced at scale and formatted for SMS, push, social, and pre-roll.

Example films / Built for OneBlood
Donor Story · Recruitment
Every donor
has a story.

A donor testimonial spot, the kind that lands on a push notification and moves someone to book. Warm, human, mobile-first.

Where it runs

Push notifications, SMS, social. Built from your own donors and footage.

Shortage Alert · Urgency
When supply
runs low.

Same-day urgency content for critical shortages. When O-negative drops under a day of supply, this is the push that fills the chairs.

Turnaround

Produced and delivered same-day when inventory hits critical.

What we produce
Recruitment

Donor stories
that convert

Short-form video built for push notifications and SMS. Real donor testimonials, recipient stories, urgency messaging during shortages. Formatted for the phone in their hand, not a website they won't visit. Multiple cuts per campaign so your team can test what resonates.

Education

Digital avatar
explainers

AI-generated presenters that walk viewers through the donation process, blood type matching, and post-donation care. Always on-brand, always accurate, updated in hours when guidelines change. Serious content that informs without scaring people away.

Seasonal

Summer, storms,
and shortages

When school lets out, nearly half your donors disappear. Hurricane season hits. Supply drops to critical levels. We produce surge content on demand: same-day shortage alerts, seasonal drives, World Cup and event-tied campaigns. Localized for every market in your network.

We've built
campaign libraries
before.

DGDG is one of the largest dealer groups in the US. They needed ad creative at the volume their media spend demands. Not one good ad. A whole library of them, refreshed monthly.

Case study / DGDG
DGDG · Campaign Library
Volume creative
that converts.

High-volume ad creative for one of the biggest dealer groups in the US. Multiple cuts, multiple hooks, built for paid social and pre-roll.

The need

Fresh creative for every promotion, every season. Traditional production couldn't keep pace with the ad spend.

We built the entire campaign library from brief and reference material. No crews, no location fees.

Our work

See the full portfolio.

Campaign libraries, brand films, and product launches across industries.

View our work

Meet
Screen Test.

Screen Test is our digital avatar product. We photograph your people once, then produce unlimited video content from that single session. No repeat shoots. No scheduling conflicts. No camera-shy staff.

Your donor ambassadors, medical educators, and spokespeople become on-demand video talent without ever stepping in front of a camera again.

Screen Test / Digital avatars
Screen Test avatar, Urgency state
Urgency
Screen Test avatar, Trust state
Trust
Screen Test avatar, Authority state
Authority
Screen Test avatar, Story state
Story
Screen Test avatar, Welcome state
Welcome
Screen Test avatar, Gratitude state
Gratitude
How it works

One shoot.
Infinite
content.

We capture your talent in a single session. From that, we build a library of six emotional states per person, each rendered across multiple AI engines.

The library is yours. New scripts, new campaigns, new blood-drive pushes. We render fresh video from your existing library within a week. No reshoots. No scheduling.

As rendering engines improve, your library improves with it. Every avatar gets sharper over time.

Urgency
Direct and compelling. Built for shortage alerts and time-sensitive blood drive campaigns.
Strong voice
Trust
Warm and reassuring. The comfort state for first-time donor education and post-donation care.
Rich voice
Authority
Commanding presence. Built for medical education content and corporate partnership messaging.
Strong voice
Story
Engaged and narrative. The explainer mode for donor journey walk-throughs and impact stories.
Standard voice
Welcome
Open and approachable. The onboarding state for new donor registration and center check-in.
Warm voice
Gratitude
Sincere and personal. For thank-you messages, milestone celebrations, and donor recognition.
Warm voice
"The library is yours. The renders evolve. Every avatar gets sharper as new engines launch. You shoot once and the content keeps getting better."
Bizarre Bunny Studios

Less than
one day
of supply.

That's where O negative and O positive inventory sits right now, serving a metro area of 5 million people. Nearly 50% of your collections come from high school students, and when summer break hits, supply drops for three months straight. A single trauma patient can require 100 units. Hurricane season is here. The World Cup is coming to Miami.

We produce 10 to 40 pieces of content per month. Shortage alerts, seasonal drives, eligibility reminders, donor testimonials. Same brand standards, same production quality, customized for every campaign and every market in your footprint from Key West to the North Carolina border.

OneBlood service area map
10-40
Videos per month
<14
Day turnaround
90%
Cost savings vs. traditional

How it works.

Four steps from kickoff to content at scale.

01

Collect

We gather existing photography, donor testimonials, brand assets, and campaign briefs. No shoots required for the first batch of video content.

02

Screen Test

We photograph key spokespeople, donor ambassadors, and educators. One session per person builds a permanent avatar library.

03

Produce

First batch of campaign spots, avatar-driven explainers, and social creative delivered within two weeks. Each piece is campaign-specific and brand-compliant.

04

Scale

Monthly content drops. Weekly avatar refreshes for new campaigns. Shortage alerts produced and delivered same-day when needed.

The offering.

Two products, one studio. Mix and scale based on your campaign calendar.

Video production

Campaign
content

  • Donor recruitment spots (15-60s) for push notifications, SMS, social, and pre-roll
  • Real donor and recipient testimonial videos, curated and prioritized
  • Shortage alerts, summer campaigns, hurricane-season surge content
  • Mobile-first formats built for the phone in their hand
  • Output scales from 10 to 40+ videos per month
  • No crew on-site. Built from existing assets and a conversation.
Screen Test

Digital
avatars

  • One photo session per talent, permanent avatar library
  • 6 emotional states per person (Urgency, Trust, Authority, Story, Welcome, Gratitude)
  • Donation process explainers, blood type education, post-care walkthroughs
  • Same-day refreshes for shortage alerts and urgent campaigns
  • Rendered across Dreamina 2.0, Kling 3.0, Veo 3.1, and more
  • Library improves automatically as new engines launch
Turnaround
Under 14 days
From kickoff to first content batch.
Asset ownership
You own everything
All video, all avatars, all libraries.
Cost vs. traditional
90% savings
No crews, no location fees, no post delays.
Urgent campaigns
Same-day delivery
Shortage alerts and time-sensitive content.

Let's put your
mission on screen.

30 minutes. We'll show you exactly what your donor stories, shortage alerts, and push notification content would look like, built from your own photography and brand.

Book a call